Most creatives have opened ChatGPT, typed something vague, and closed the tab unimpressed. The tool wasn't the issue — the approach was. This class rebuilds how you work, one project at a time, until AI sits inside every step of your process instead of beside it.
Every session is live, every week ends with a real deliverable, and every deliverable gets critique from working professionals. By week eight you'll have a portfolio piece, a prompt library you built yourself, and a workflow you can defend to any client.
Why most prompts fail, and the repeatable structure that fixes them. You'll leave with prompts that produce usable first drafts — for copy, concepts, and research.
Competitive analysis, audience research, and positioning work compressed from days into hours. Deliverable: a full strategy brief for a real business.
Midjourney and Firefly beyond the pretty pictures — style control, brand consistency, and when AI imagery is (and isn't) the right call.
Turn one idea into ten formats. Long video to clips, article to carousel, webinar to email sequence — built once, repurposed forever.
Descript, HeyGen, ElevenLabs — produce polished video and audio without a studio, and know where the ethical lines sit.
Zapier and Make workflows that handle the repetitive work — intake, follow-up, reporting — while you do the thinking.
Bring it all together on one real project — yours or a supplied client brief — with live feedback at every stage.
Final critique, pricing your new capability, and the tool-evaluation framework that keeps this class useful for years.
or included in the Full Business track
Two-week guarantee. Full refund, no friction.
Eight weeks from now, AI is either still a tab you close — or the reason your work got faster and your rates went up.